MLM Business Opportunities: Which are legitimate and truly profitable? Marketing Articles | April 7 Roman Burki Jersey , 2003 THE MOST IMPORTANT DECISIONYOU WILL EVER MAKE IN YOUR MLM BUSINESSby Debbi A. Ballard, MLM Consultant and INLC Presidentcopyright, 2003, Debbi A. Ballard All rights reserved.You are allowed to freely ...
THE MOST IMPORTANT DECISION YOU WILL EVER MAKE IN YOUR MLM BUSINESS
by Debbi A. Ballard Raphael Guerreiro Jersey , MLM Consultant and INLC President copyright, 2003, Debbi A. Ballard All rights reserved.
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The one decision that can make or break your MLMnetwork marketing business is this?
PICKING THE RIGHT COMPANY.
Time and again, I see networkers who work hard (and smart in many ways) but they?re frustrated because they are NOT achieving their goals. When I speak with them about the amount of due diligence (?homework?) they did in researching the company and evaluating their own priorities in what they wanted in an opportunity and what they wished to achieve Marco Reus Jersey , I often discover that there was little research done. What resulted was?
THEY ENDED UP PICKING THE WRONG COMPANY!
What do I mean by this? How do you know that you?ve picked the wrong company?
You know you?ve picked the wrong company when you?
1) Feel little or no passion about your product offering. In fact, you?ve never bothered to learn more about the products other than brief descriptions your company may have supplied in brochures. People who have a passion for their products are eager to learn everything they can about the development, benefits and features of the products. They learn what competitive edge the products have in comparison to similar products on the market. They want to share the news about the products because, first and foremost Mario Gotze Jersey , they have a genuine belief in them. In addition, they know that knowledge is power in the sales process. When you have inquisitive customers, you?ll know how to respond so that sales won?t be lost.
Time and again, when I speak with leaders in various MLM companies Jadon Sancho Jersey , they are people who are extremely passionate and knowledgeable about their products. Don?t ever let anyone tell you that in this competitive environment, consumers buy all products and services based strictly on emotions. Think about it. Is that how you make all your purchasing decisions? It simply is not true.
2) You have few or no retail customers. This results when the passion for your products is just not there. It also results when a company promotes its opportunity to you as building volume by ?just buying products for yourself each month and getting others to do the same.? This is nonsense and has been extremely harmful to the networking community. This type of promotion puts the company AND its distributors in legal jeopardy.
Understand that regulators look at retail sales as the most important factor in evaluating the legitimacy of a network marketing company. Are you going to succeed with a company that may not be on firm legal ground because it diminishes the importance of retail sales? Do you even want to associate with such a firm? This leads to the next issue.
3) Your company has unresolved legal challenges. MLM companies fall under an array of legal requirements at the federal and state levels. If you are working with a company that has had past legal challenges, you should check to see that they have been resolved. If you company is facing current legal challenges, keep informed. The company should be willing to respond to your questions andor concerns. You should also try to find out if there are any serious legal challenges against the firm?s principals that could affect the company and your endeavor. Unfortunately Cheap Borussia Dortmund Jerseys , we have had some individuals who had engaged in unethical andor illegal activity in an MLM endeavor, and who had gotten stopped by a regulator only to resurface years later to manage an MLM endeavor in the same unsavory manner.
An astute MLM company will address legal issues with its distributors to help them stay within ethical and legal guidelines. The best way is to educate distributors through training programs and support tools (books, tapes, etc.). Remember that you are running a business and also need to be informed of these issues since you Paco Alcacer Dortmund Jersey , too, are held accountable to government authorities for your networking business.
It is important to be aware of the fact that there have been legitimate charges made against networking companies and certain distributors BUT there have also been claims made by regulators who totally misinterpreted the compensation plan or their own states? statutes. Also, as you probably know, because of the high costs of prolonged litigation Mahmoud Dahoud Dortmund Jersey , an innocent company may sign off on an agreement just to avoid these expenses. It is extremely important that your MLM company has legal counsel knowledgeable about our industry. (Typically an attorney who specializes in our industry is preferable, particularly when it comes to scrutinizing compensation plans, policies and procedures, and networker agreements.) It is wise to ask management the name of the legal counsel being utilized to advise the company. Then check up on the firm?s knowledge Thomas Delaney Dortmund Jersey , experience and reputation.
HENCE, BE CAREFUL NOT TO PREMATURELY JUDGE A COMPANY ?GUILTY? WHEN IT IS UNDERGOING LEGAL CHALLENGES. HOWEVER, DON?T WORK A COMPANY?S PROGRAM IF IT IS IN BLATANT VIOLATION OF FEDERAL ANDOR STATE LAWS. (For example, you certainly don?t ever want to be accused of promoting a pyramid.)
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